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This question is about salaries.
Do artists pay to be in the Super Bowl?
No, artists do not pay to be in the Super Bowl. However, artists also do not get paid to do the Super Bowl halftime show.
The NFL does not compensate musical artists for their halftime performances at the Super Bowl. While the NFL does not pay artists, they do cover travel expenses, hotels, meals, and other amenities during the preparation and performance of the Super Bowl halftime show.
This fact doesn't bother too many artists because millions of people around the world watch the Super Bowl halftime show, and this represents a marketing opportunity for their music.
Many artists see a significant jump in their music and streaming sales, as well as touring ticket purchases, after they perform in the Super Bowl halftime show.
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