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This question is about what an advertising internship does.
How does advertising work?
Advertising is a strategic form of communication that companies and businesses use to market and promotes their brands, products, or services to target audiences and potential customers.
Advertising is executed by utilizing several different channels to reach and engage with loyal customers, potential customers, and general consumers. The main concept is to craft a message that captures the attention of consumers and creates a positive association with a particular brand, product, or service. Advertising messages can come in many forms, such as:
Images (billboards, digital ads, commercials, etc.)
Sounds (radio and podcast ads)
Text ( Magazine ads, newspaper ads, flyers, and other print ads)
These methods can then be delivered in a multiformat approach, but should remain consistent and cohesive to the messaging and personality of the brand being promoted. Good advertising must be meticulously planned and implemented. This means a company or business should:
Perform market research to identify their target audience
Identify the needs, wants, interests, and preferences of the target audience
Reach and engage with that target audience through unique, effective, and memorable ads
Gauge the overall performance of ad campaign to then inform and refine future adjustments on marketing and advertising efforts
Advertising has many goals, but here are some the most important objectives in advertising:
Increase brand and business awareness
Increase awareness of offerings, sales, and promotions
Generate interest within a consumer segment or more broadly
Persuading consumers to buy products or take other desired actions
Increasing sales and overall revenue
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