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How does Indeed make money?

By Zippia Team - Jan. 8, 2023

Indeed makes money from advertising and from its paid job posting option for companies and businesses. Indeed makes money from enabling advertisers to promote their products or services on their website. However, the majority of profit Indeed makes comes from the services it offers employers related to job postings.

Here is a look at Indeeds various job posting options that employers pay for;

  • Pay-per-click sponsored job postings

    To attract more Indeed users to your job posting you can use Indeed's paid option. Indeed states that their pay-per-click sponsored job postings are four and half times more likely to find you the right candidate and result in a successful hire.

    This option dictates that you pay each time your job posting is "clicked on" by an Indeed user. Here are some details on this option:

    • Pay-per-click sponsored job postings can cost as little as $5 per day

    • You can determine how much you want to spend on an Indeed job posting

    • Indeed provides an application estimator tool that gives you information on how many job applications you can expect relative to your budget and duration

    • Each day when your daily budget is reached, Indeed stops showing your posting among its sponsored jobs

    This paid option is the most common paid option on the career website.

  • Indeed hiring platform option

    This option functions much like an online recruiter by automating the recruitment practice. Indeed screens candidates for you based on your requirements and then schedules interviews with your hiring team with the most qualified professionals. Indeed is paid a 10% commission on the candidate's salary upon successful hiring, much like a normal recruiter.

  • Indeed resume option

    This option also works as a type of online recruiting tool. Indeed uses its own data to look at over 200 million resumes that are uploaded on its platform in an attempt to find you the right candidate. There are two types of plans for this option:

    • The Standard plan costs $100 per month. This offers up to 30 contact credits each month you pay for the plan

    • The Professional plan costs $250 per month. This offers up to 100 contact credits each month you pay for the plan

How does Indeed make money?

Choose from 10+ customizable resume templates

Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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