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OnlyFans makes money via subscription fees that they split with OnlyFans content creators, and from the sales of OnlyFans branded merchandise. Here is a look at the two ways OnlyFans makes money:
Subscription fees
Users of OnlyFans must pay subscription fees for each OnlyFans content creator they subscribe to. These fees can vary depending on the content creator. They are paid mostly on a monthly basis. OnlyFans then takes a cut of these subscription fees and pays the rest of the profits to the OnlyFans content creator. The company keeps 20% of these payments.
OnlyFans merchandise
The company also generates money from the sales of OnlyFans branded products. It sells products directly off its platform. The merchandise mostly consists of apparel and some other branded items.

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