How does Unsplash make money?

Unsplash makes money through advertising. The company generates most of its profits from advertising revenue and has two different models. Here is a closer look at Unsplashes' advertising models and how it makes money:

• Contextual advertising. The company also generates revenue through contextual advertising. This means other companies can advertise on its platform for a fee.

  However, Unsplash contends that all advertisements must add value to their users' experiences on the site and, in this way, be contextual to the overall brand.

• Organic advertising. The company makes revenue with this form of advertising by offering its library of stock photographs to advertisers looking for images. Unsplash has worked with many big-name companies, such as Google, Harley-Davidson, and Le Creuset.