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Waze makes money via advertising opportunities it provides on its platform. This is how Waze generates the majority of its revenue. Waze's advertising options include:
Pin ads. These advertisements are shown to Waze users on their route towards their destination.
Search ads. These Waze ads show up when a driver searches for specific services, such as a gas station, restaurant, or car repair facility.
Takeover ads. These advertisements are in the form of a digital billboard that shows up on the application when a Waze user makes a complete stop with their car.
Arrow ads. Arrow ads pop up on the application to inform a Waze user that a specific business is close to them or where they are driving to.
Here are some other strategies Waze employs to generate revenue:
Carpool
Carpool is a separate app that Waze owns. It gives users the ability to schedule carpools to work or for other events. In this way, it almost functions like Uber or Lyft, except that the drivers are carpool users that are headed in a specific direction for their own reasons, not just serve as a taxi-type service.
Bluetooth beacon
This is a service Waze offers to private tunnel operators and municipalities, and it enables them to install BlueTooth sensors inside driving tunnels to ensure that user connections do not get cut if they enter the tunnel.
Referral fees
Waze also makes money off of referral fees. This happens when one of its users purchases a product that was referred to them by Waze. The company then takes a portion of the purchase figure from the vendor that has partnered with Waze.

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