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How much does Google spend on advertising?

By Justin Parker - Jun. 12, 2023

Google spends billions of dollars on advertising every year. For example, in 2020 the search engine and tech giant spent $2 billion on advertising, marketing, and promotions. It is important to note that this figure includes all marketing and promotional materials, not just advertising alone.

This spending can vary yearly depending on Google's ad and marketing strategy, but whatever the exact figures are, it seems to be working in Google's favor. For example, in 2020 Google experienced extremely high ad revenues (147$ billion). This includes revenue from advertising on the various platforms the company owns, such as:

  • Google search
  • YouTube
  • Google Ads

Google is one of the most recognizable search engine and tech brands in the entire world. With Google's global reach, it is not hard to understand why the company spends billions of dollars every year on advertising, marketing, and promotions. This has seen their company grow each year in staggering ways and has brought in very impressive revenues.

How much does Google spend on advertising?

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