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This question is about Pfizer.
How much does Pfizer spend on advertising?
Pfizer spends between 2% and 3% of its total revenue on advertising. In 2022, for example, Pfizer reported advertising expenses of nearly $2.8 billion and had a total revenue of $100.3 billion. Pfizer typically allocates a significant portion of its advertising budget to direct-to-consumer (DTC) advertising, which includes television commercials, print advertisements, online advertising, and digital marketing campaigns.
Pfizer, as one of the largest pharmaceutical companies globally, has historically been among the top spenders in terms of advertising expenditure. Among the top five advertisers Pfizer, AbbVie, Eli Lilly, Amgen, and AstraZeneca, Pfizer has ranked the highest spender in advertising prior to Covid-19.
One famous ad campaign by Pfizer is the "Viagra" advertising campaign. Pfizer launched a series of advertisements to promote its medication for erectile dysfunction, featuring catchy slogans and memorable visuals. These advertisements aimed to raise awareness about the condition, reduce stigma, and position Viagra as a solution, using both traditional media channels like television and print, as well as online advertising.
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