How much does Taco Bell spend on advertising?

Question

Accepted Answer

Taco Bell spends between 2% to 4% of their total revenue on advertising. In 2021, for example, they spent $334 million on advertising and earned a revenue of $13.3 billion. Most of Taco Bell's advertising money is focused on TV ads, digital advertising, and social media campaigns.

Taco Bell is known for their commercials; from the chihuahua commercials in the late 1990s to the "Think Outside the Bun" campaign in the 2000s. This campaign encouraged customers to break away from traditional fast-food options and try Taco Bell's creative and unconventional menu items.

This was advertising money well spent; the campaign's tagline, "Think Outside the Bun", became synonymous with Taco Bell's brand identity and emphasized their commitment to offering something different and exciting in the fast-food industry. The campaign successfully resonated with consumers and helped Taco Bell stand out among its competitors.