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This question is about paid ways to promote a job.
TV advertising costs an average rate of $342,000 per 30-second advertisement for national TV. Local TV advertising costs are much cheaper, normally around $5 to $10 for every 1,000 views.
When promoting a job opening through TV advertising, it is important to consider the target audience you want to reach. In many cases, using national TV ads to promote job openings is not cost-effective. It will likely cost you many times the amount of the potential salary for the role you are offering.
Local TV advertising is a much more viable option, and it is also helpful because it targets potential job candidates in your business's area.
And yet this option still might not be cost-effective, depending on your particular company or business and the industry it is in. Here are some options for promoting a job opening that are normally far cheaper than TV advertising:
Professional career websites (Zippia, LinkedIn, Indeed, Monster, etc.)
Classified ads in local newspapers or online publications
Craigslist and other similar sites
Enlisting the services of a recruitment company
Seeking recommendations from internal employees

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