How to close a sales interview?

First, prepare for the interview. Learn what your prospect needs by researching the employer formally and informally. Determine which of your skills, traits, or experience relate directly to what the company needs, and then tailor your credentials to your findings. Plan your interview and rehearse your responses.

Next, learn what you can about the interviewer. When you enter the interview, put yourself in their shoes and remember that a recruiter is taking a risk in recommending a candidate. The hiring manager is taking a bigger risk in choosing a candidate. If they make the wrong choice, time and money are wasted.

A bad choice could jeopardize the recruiter's or manager's job or even the success of the department or organization. So, it is up to you to show the decision to hire you will be a good one. Be positive and present the good news. Help the interviewer relax and see you as someone who is going to solve problems, not create them.

Use consultative selling. This type of selling works well during the interview process. This isn't high-pressure selling; this is asking the right questions and helping the employer come to the conclusion that you are the right choice. You identify the problems and show how you are the person to solve them.

Learn the organization's weaknesses and demonstrate how you can provide a solution. This technique helps to create demand. Use specific examples of how you have solved these same problems or similar ones in other roles. Let them see that you are exactly what they need.

Know when to close. There is no one perfect time to close during the interview. In fact, you should be closing the entire time. Keep trying through the interview in small ways. These are known as trial closings.

For example, if you learned about a problem the employer has and you have solved it in your current position, explain how you did it. Then follow up with your closing question of "Would that help you here?". The answer will likely be "yes" and will help to create the demand you are wanting.

Listen for signs of interest, look at body language, and sense when there is an opportunity to close. Then ask for the offer. Remember that silence can also be a powerful tool in closing. If you don't say anything, the interviewer may feel compelled to fill the void and tell you something vital.

Lastly, sum up your qualifications and ask for the job. Say what you have to offer based on your accomplishments. Show how your features will benefit the employer. Keep this brief and simple. Prepare one sentence on why you are the person for the job and remind them of your contributions at your previous employer.

Once you have made that clear, it is time for your final ask. Consider closing with an ask such as "Is there anything else you need to confirm if I am the right candidate for this position?".