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This question is about employer.
You should counteroffer salary by preparing beforehand and then professionally presenting your counteroffer. Counteroffers are important, as many businesses start offering a lower salary with the expectation that someone may counteroffer, so it's an important thing to do to maximize profit.
When seeking work, you should know the industry standard for your position and your worth. This helps you to know what fair compensation is for yourself. Be sure to be realistic and honest when looking into potential salaries, and be sure to factor in the cost of benefits.
There are many templates online that you can find that can help you to frame your counteroffer. It is crucial to present your counteroffer professionally, so it should be well-researched and constructed. These add legitimacy to your requests.

Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.