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How to find a product to sell on Amazon

By Justin Parker - Apr. 25, 2023

To find a product to sell on Amazon, you need to find good wholesalers, obtain a resale certificate, and perform market research. Here are some details on these steps and others you can take to find a product and sell it on Amazon:

  • Find good wholesalers

You need to do a good amount of research on different companies that offer wholesale inventory. Another key decision to make here is the type of goods you are going to be trafficking in, examples include:

  • Clothing and apparel

  • Consumer electronics

  • Home and garden products

  • Medical supplies

  • Personal care items

Also, do you want to specialize in new and overstock items? Or are you going to offer refurbished and used items too? There are many different strategies.

  • Obtain a resale certificate

Getting a resale certificate makes you an authorized seller in this market, and it also makes your company legitimate. After registering your business, you should then get your resale certificate, as this document also exempts you from paying taxes on the products you purchase for resale, and most reputable wholesale companies require you to have this.

  • Perform market research

To find the right niche for your business, you should do a fair amount of market research. This is also a critical step for developing a proper business plan. You need to look into all types of competitor businesses on Amazon because understanding your competition and who they serve is essential.

  • Develop a business plan

Your business plan should cover customer research, competitors, a startup budget, and financial projections for your business. Other things you should list out on your business plan include:

  • The problems you will be solving for clients and customers

  • What sets your business apart from the competition

  • The resources your business will depend upon

  • Your business's mission statement and vision

How to find a product to sell on Amazon

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