How to get more sales on Etsy

Good product descriptions should include the most important details upfront. This will help to grab your buyer's attention. You should also try and break up your text into smaller chunks of information. People are less likely to read text that is overwhelmingly long.

You should also focus on benefits rather than features. For example, instead of saying that your hoodie is made from 100% cotton, play up the fact that it is incredibly soft and will keep the customers warm during the winter months.

It is also important that you use high-quality and captivating product photos. After all, these are what will get your buyer to click on your product link in the first place. The photos you display are the first point of contact with your customers. Top-tier product photos create an association with high-quality products, so great images are a priority.

Use photos that show off various angles of your products, and make sure to pay attention to the details. Have different layouts and lifestyle shots that can help your customer feel connected to the product. Whenever possible, try to keep the background interesting (although not distracting).

Lastly, consider what your customers are most likely to be drawn to. Almost all online shoppers really value free shipping. According to a 2021 Consumer Trends Report, 80% of consumers expect free shipping when ordering products over a certain amount, and 66% expect free shipping for all online orders.

Also worth noting is that shipping fees are frequently named as one of the main reasons shoppers abandon their carts, and the average abandonment rate is 69.8%. Don't let that be you!