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This question is about what a business owner does.
How to sell shares of your company
To sell shares of your company, you can do many different things, such as sell the shares back to the company, sell to employees, sell to ESOPs, sell to outside investors, or sell on secondary markets. The simplest way is through redemption, where the company buys back your stock.
You can sell your shares to different employees if redemption does not work. There are tax benefits for the employees to do this, so that it could be an incentive. Selling to outside investors is also an option. Typically, these private investors purchase these stocks intending to sell again a few years later.
You can also sell shares on secondary markets, such as NASDAQ's SecondMarket or SharesPost. This works if your company is planning on going public soon.
Employee Stock Ownership Plans (ESOPs) are highly tax-favored ways for a company to redeem its shares by setting up employees with shares. This is another option to sell shares.
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