How to start a candy business?

To start a candy business, you need to know the competitors in the industry, choose and register a legal entity, and find a location. Across almost all demographics, people eat candy so there is a huge group of potential clients that you can tap into.

1. Know your competitors

   Market research is crucial for starting a candy business. Not only is it important to know information about potential clients, but you also want to be able to understand your competitors and their business models. This helps you to set prices in a competitive way.

2. Choose and register a legal entity

   Depending on the needs of your business, you should choose a legal entity that matches it, such as S corp, C corp, or LLC. Most likely, you can register your business as an LLC. This can protect you from personal liability from your business. This is essential.

3. Find a niche

   You should make sure that you have a great candy recipe to have success in your business. You may choose to only make one certain type of confectionary or many different ones, but finding your niche in the market is critical for marketing and planning.

4. Find a location

   A workspace is crucial for your candy business. If you plan on working outside of your home, you need to ensure that the space meets all food handling requirements. You also need to make sure that you hold the correct permits to make and distribute food. This can vary by location.

5. Market your business

   It is important to create a marketing plan to promote your business. This could include hiring out marketing to an agency or doing it yourself. You need to ensure that your brand has visibility. It could be beneficial to use traditional marketing strategies as well as take your candy to local fairs and markets for people to test and try.