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This question is about employer.
To tax gift cards in payroll you need to tax them as a fringe benefit, the IRS considers gift cards as a cash equivalent, meaning employers must report the card's value on an employee's W-2 form just like their wage or compensation.
To tax gift cards in payroll you must treat it as part of your employee's compensation, and make it eligible for any employee deductions just like their normal wage. Many factors go into employee deductions.
This comes from employee tax forms, federal and state requirements, insurance requirements, and employee benefits. Here are some of the most common factors in determining employee deductions for gift cards in payroll:
Federal taxes
Social Security
State taxes
Local taxes
Medicare
401(k) contributions
Workers' compensation contributions
Other forms of employee benefits
Whatever deductions you normally include with a specific employee, you must also include the amount of the gift card in terms of their gross earnings on the payroll.
Gift cards are considered a fringe benefit. Fringe benefits, also known as in-kind benefits, are benefits that a company or employer gives their workers in addition to their mandatory benefits, and yearly salaries.
Here are some other examples of fringe benefits:
Medical, dental, and vision insurance
A company car
Educational assistance, such as tuition reimbursement
Paid time off
Life insurance
Employee stock options
Company gym memberships
Reimbursements of childcare costs
Free meals
Employee development programs
Employee discounts

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