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Lead vs. Prospects

By Justin Parker - Feb. 20, 2023

The difference between leads and prospects is that leads refer to any individuals or organizations that have the chance of becoming a customer, while a prospect refers to a specific type of lead, one that is a strong match for the organization's products or services.

Leads are often potential customers who have provided their contact information directly or indirectly to a company that seeks to sell them a product or service.

Some companies gain leads by reaching out to potential customers via email, phone, or website. They are a lead if a person or business can be considered interested in a company's offerings.

A prospect is a qualified lead. This means they have been evaluated to have a strong likelihood of becoming a company's customer. Prospect evaluation includes different factors about each individual or business, such as their needs, spending power, and decision-making power.

Lead vs. Prospects

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