What are careers in sports marketing?

Sports marketing specialists, event managers, and public relations specialists are careers in sports marketing.

• Sports Marketing Specialist

  A sports marketing specialist works for a sports marketing firm or for a sports organization directly. They use their marketing skills to attract a crowd to the arena or to buy branded merchandise.

  The primary role of the specialist is to think outside of the box in an effort to choose the right marketing tactics to promote specific sporting events and teams or even to promote products and services that are sold in retail stores or arenas. Their ultimate goal is to help the franchise's bottom line.

  A marketing specialist can be responsible for a single type of marketing or for the entire marketing initiative as a whole. Typically, sports organizations will use a good mix of both traditional and online marketing techniques to reach a target audience and increase merchandise and ticket sales./p>

  It is the marketing specialist's job to research markets, determine the barriers and choose the appropriate channels for marketing that will keep costs down and generate revenue. This is why a talented sports marketer needs to be a creative individual who can still be practical when assessing the risk involved in developing a campaign.

• Event Manager

  An event manager is another option for a career in sports marketing. An event manager oversees the design, set-up, and execution of events that bring people together. These events can run from small networking meetings with a few dozen guests to large-scale conferences with thousands of attendees over several days" and everything in between.

  Event management is focused on every aspect of events, from choosing the location to following up on guest satisfaction. In the sports world, event managers are of the utmost importance.

  Massive sporting events grip the attention of international audiences. Thanks to the efforts of the professionals working behind the scenes, including event managers.

  The event managers plan the complex operations that make these exciting competitions possible. Event managers bring together the necessary employees, equipment, and facilities for things to run smoothly. They are involved in all aspects, from the audience to global broadcasting.

  They can also be essential to smaller events like a local 5K race because they require careful planning and specialized resources to ensure that everything goes seamlessly. Some common tasks for an event manager may include:

  • Bidding for sports events

  • Working with key sport event stakeholders to define project timelines

  • Providing hospitality to sponsors and other "clients" of the sporting event

  • Communicating with broadcasters and members of the press

  • Recruiting and managing volunteers

  • Identifying an appropriate venue and collaborating with staff on preparations

  • Arranging for lodging and transportation

  • Implementing security measures

  • Managing to park

  • Coordinating with leaders in the local community