What are sales KPIs?

Sales KPIs (Key Performance Indicators) are metrics used by organizations to track data and progress related to the performance of sales processes and activities. KPIs help sales departments and sales teams manage and analyze their sales strategies and performances by enabling them to identify areas where improvements can be made.

Here is a list of common sales KPIs:

• Sales growth rate

The sales growth rate is a KPI metric that gauges the rate at which sales profit is developing and growing over an extended period of time.

• Sales volume

The sales volume is a KPI metric that measures the total amount of products and/or services that an organization sells over a specific period of time.

• Conversion rate

The conversion rate is a KPI metric used to measure the exact percentage of potential customers, or prospects, that convert into repeat customers or make a single purchase of a product or service.

• Average order value

The average order value is a KPI metric that measures the average value of each sale or purchase-based transaction.

• Customer acquisition cost

Customer acquisition cost is a KPI metric that measures the total cost of gaining a new customer. This includes expenses associated with marketing and sales of specific products or services.

• Sales pipeline

The sales pipeline is a KPI metric that measures the value and number of potential sales opportunities a sales team or organization currently has in its pipeline.

• Sales cycle length

• Customer retention rate

The customer retention rate is a KPI metric that measures the exact percentage of customers that remain loyal to a brand or company over an extended period of time.