What degree do you need to be a copywriter?

Copywriters usually undergo continuous training to stay up to date on the latest copy trends. They should know how to perform research on certain topics and how to create copy for best SEO practices. Though copywriters don't need certifications to work, they can still be beneficial.

Certifications can show your dedication to the role and increase the possibility of a higher earning potential. Here are two copywriter certifications:

• SEO Copywriting Certification: Offered by SuccessWorks, the SEO Copywriting Certification shows a writer's ability to use search engine optimization best practices in their articles. To earn this certification, candidates must complete a training course.

  This course will teach copywriters how to understand client needs, target keywords and boost content to the top results of a search page. Candidates also need to pass a final examination following the training course.

• Direct-Response Copywriting Specialist: Offered by DigitalMarketer, the Direct-Response Copywriting Specialist is available for copywriters who want to learn more about marketing and search engine optimization. To earn this certification, candidates need to complete a training course and pass an exam.

In addition to earning a degree and obtaining certifications, building a portfolio can be helpful when pursuing a career as a copywriter. Many employers require copywriters to submit examples of their work. Building a portfolio with relevant content that you can submit to hiring managers can help put you ahead of the competition.

It is important to keep in mind when building your portfolio that you do not include any proprietary information. This refers to information that is developed, created, or discovered by the company which has commercial value in the company's business. This is a very fine line that copywriters need to be wary of.