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This question is about what a talent scout does.
A&R means artist and repertoire (A&R) in the music industry, and it is a role that seeks to find promising new musical talent for a music publisher or record label to sign.
An AR representative in the music industry spends most of their time listening to music, attending music shows at large and small venues, reading music blogs, consuming music-related social media, and keeping track of music industry buzz to find new talented artists.
Those that work at smaller organizations act as a new artist's liaison to the music company and are responsible for signing the artist.
Here are the key responsibilities of an AR representative or manager:
Signing new musical talent
Guiding a new music artist's career
Representing the artist's interests within the larger musical organization they are signed with

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