What does low-hanging fruit mean?

Low-hanging fruit refers to easy-to-accomplish tasks or easy-to-solve problems in a particular setting, such as in business. Often, the tasks that are referred to as low-hanging fruit may be inconsequential to the larger challenges that a business or project is facing.

Low-hanging fruit are tasks that are easy to complete, so they may make you feel accomplished, even if you haven't dug into the longer, more important tasks. Although it is tempting to go for those quick tasks, you should prioritize your time and resources on things that truly matter if you want to see success.