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This question is about careers.
What is a CRO in business?
A CRO in business is a Chief Revenue Officer (CRO). This is a corporate executive who oversees and is responsible for all revenue-generating practices in an organization.
CROs are in charge of manifesting better integration and alignment between all revenue-related processes at a company, including:
Marketing
Sales
Customer support
Pricing
Revenue management
They are also tasked with developing and managing the methods for profitable revenue generation long term for a company.
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