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What is a swag bag?
A swag bag is a bag that is given out at different functions and contains free gifts and promotional material. The term swag is actually an acronym for "Stuff We All Get". Swag bags are a form of advertising used by companies at different kinds of events. Here are some events where swag bags might be handed out:
Trade shows
Conferences
Industry-related conventions
Corporate award ceremonies
Entertainment award ceremonies
Paid workshops
Professional development and training events
Attendees at these types of events often receive swag bags near the end of the event. Some events might be functions to which attendees had to pay for access, and some are functions that are hosted for free. This practice is primarily utilized for advertising and is often employed by event managers, promoters, and marketers.
Swag bags may contain any number of different types of products. Often they contain free samples of products that are being promoted by a specific brand or company. This brand or company might even sponsor the event in which the swag bag is being given out. Here are some examples of items found in swag bags:
Beauty lotions
Skin care products
Jewelry
Custom branded toys
Small electronics
Perfume or cologne
Small articles of clothing
Crafts
The swag bag itself is normally what is considered a tote bag, and might bear the name of the sponsor of the event, or the name of the event itself on the swag bag.
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