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What is B2B?

By Justin Parker - Mar. 13, 2023

B2B, or business-to-business, refers to transactions that are made between two or more businesses. B2B relationships see one company providing products or services to another company, instead of directly to consumers.

B2B transactions come in many different forms and involve a wide variety of different products and services, depending on the specific industry the businesses are in and other factors as well. Some examples of items that might be involved in B2B transactions include:

  • Raw materials

  • Finished goods

  • Technology

  • Administrative platforms

  • Other professional services

A very common example of a B2B transaction is a tech company that provides a subscription-based software program to help with another business's internal operations.

B2B relationships typically involve higher quantities of goods or services, and higher price points, than that of business-to-consumer (B2C) transactions. The reason for this is that companies tend to have more purchasing power than the average consumer, and they also need more specialized products or services.

What is B2B?
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