Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
This question is about what an advertising internship does.
What is bandwagon advertising?
Bandwagon advertising is a marketing technique that appeals to a consumer's fear of being left out or passed by. This type of advertising focuses on presenting a product in a way that makes consumers feel the need to buy, even if the product is not immediately necessary.
While many advertisers use celebrity endorsement or statistical findings to promote a product, bandwagon advertisers rely on peer pressure. A product is shown as being adopted by a large portion of society in the hopes that we feel the need to fit into that group and, as a result, purchase the product.
Bandwagon advertisers will sometimes take an opposite approach and rather show the product's desirability, instead showing what a consumer may experience if they do not buy what is being sold.
Bandwagon advertising is a powerful format built with pros and cons. The biggest benefit of this form of advertising is the inherent need for consumers to be included or even feel superior to their peers.
The cell phone market is a good example of consumers continuing to purchase the latest models regardless of the performance of their existing phones. The reality of this pressure to constantly update and buy into the latest products is that it is impossible for all.
Bandwagon advertising will often result in a consumer moving quickly away from the product just advertised to something newer.
Choose from 10+ customizable resume templates
Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
