What is brand development?

• The organization's behavior (ethical and sales practices)

• An organization's mission (included in the mission statement)

• The objectives or goals of an organization

In general, marketing departments within companies are put in charge of brand development. To accomplish brand development they might employ a number of different strategies, such as:

• Marketing campaigns (digital and otherwise)

• Advertisements

• Public relations methods

These tend to be the most successful at increasing engagement with consumers, and creating a positive perceived image of an organization by the public. Another key component of brand development is to have an increased awareness of an organization's brand in a specific market, or more broadly.

There are many steps and methods companies use to execute brand development. Some of the most common ones are:

• Conducting market research on competitors and target consumer bases

• Determining a target audience for a specific product or service

• Defining the core message of a company or of a specific product or service

• The creation of an appealing and aesthetically pleasing company logo

• Determining the right marketing strategy

• Developing and designing a website that fits a company's brand

• The creation of appropriate marketing materials that align with a company's brand

• The development of interesting and engaging content (mostly in the digital arena)

• Using targeted advertising methods

• Collecting consumer feedback via surveys and other methods