What is media advertising?

Media advertising refers to the four types of advertisement mediums. These are print, television, outdoor signage, and digital media advertisements. While radio also features advertisements, these are typically blocked together with TV advertisements. Media advertising is how and where a business promotes its products or services.

A business needs to use diverse advertising mediums. This is because not everyone in your target audience can be reached by just one single medium. That's why when you use multiple advertisements, such as digital advertisements, as well as a TV ad and something in a newspaper, you can tap into different markets to reach everyone.