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This question is about public relations manager resumes.
What skills does a PR person need?
A PR person's skills include the right mixture of hard and soft skills needed to grow, shape, and maintain a company's reputation and brand. Someone in PR wears many hats. The goal of public relations is to create and maintain a positive public image for clients.
Traditional public relations (PR) skills are always valuable, such as compelling writing and media relations. But due to advances in technology, additional skills like social media content creation, analytics, SEO, and programming are as important as being successful as a PR person.
Regardless of industry, public relations positions require excellent communication, interpersonal, problem-solving, organizational, speaking, and writing skills.
A good PR director knows which platform to use for what and has the skills to use each platform to its fullest potential. PR people must be familiar with all forms of social media currently in use - a constantly changing list.
Since social media platforms vary widely in function, each platform calls for a different strategy.
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