Bluecadet CEO and leadership

An architect, designer, and entrepreneur, Brad has spent the past decade building Emmy-winning experience design studio, Bluecadet. During that time, he’s collaborated with organizations including Harvard, Google, Gore, the Smithsonian, and the Gates Foundation to find new ways of educating, engaging, and entertaining audiences of all ages.

As Chief Strategy Officer, he is responsible for studio and project strategy focusing on the seamless integration of digital and physical experiences. He coined the term “Experiential Master Planning,” which was trademarked by Bluecadet in 2021.

Brad received an M.Arch from Yale University and a B.Arch with Distinction from Iowa State University. He previously practiced architecture with KieranTimberlake, Pelli Clarke Pelli, and HNTB Sport. Brad has also served as an Adjunct Professor at Temple University, where he created a new course on Design & Entrepreneurship. He’s been a visiting critic at Princeton, Penn, Syracuse, Indiana University, & Michigan State and has lectured at innovation & design conferences across the country, including at SXSW, the Hopscotch Design Festival, and the American Alliance of Museums Conference.

Born in a farm town in Central Illinois, Brad has since lived in Ohio, South Carolina, Iowa, Missouri, Connecticut, Rhode Island, and Rome. He and his wife and sons reside in Center City Philadelphia, where he is active with local boards, including the Friends of Chester Arthur Elementary, the Mann Center for Performing Arts, and the Leukemia & Lymphoma Society.