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The differences between content developers and social media content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content developer, becoming a social media content manager takes usually requires 8-10 years. Additionally, a content developer has an average salary of $72,030, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a content developer include content development, digital marketing and subject matter experts. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Content Developer | Social Media Content Manager | |
| Yearly salary | $72,030 | $54,354 |
| Hourly rate | $34.63 | $26.13 |
| Growth rate | 13% | 10% |
| Number of jobs | 82,250 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Content developers and social media content managers have different pay scales, as shown below.
| Content Developer | Social Media Content Manager | |
| Average salary | $72,030 | $54,354 |
| Salary range | Between $51,000 And $101,000 | Between $31,000 And $92,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | - | |
| Best paying industry | Internet | - |
There are a few differences between a content developer and a social media content manager in terms of educational background:
| Content Developer | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between content developers' and social media content managers' demographics:
| Content Developer | Social Media Content Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.3% Female, 48.7% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 13.1% Asian, 12.9% White, 59.8% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |