Content writer vs content manager

The differences between content writers and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a content writer, becoming a content manager takes usually requires 8-10 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $58,918 average annual salary of a content writer.

The top three skills for a content writer include digital marketing, wordpress and web content. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Content writer vs content manager overview

	Content Writer	Content Manager
Yearly salary	$58,918	$75,124
Hourly rate	$28.33	$36.12
Growth rate	4%	10%
Number of jobs	19,621	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 77%
Average age	42	39
Years of experience	2	10

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Content writer vs content manager salary

Content writers and content managers have different pay scales, as shown below.

	Content Writer	Content Manager
Average salary	$58,918	$75,124
Salary range	Between $40,000 And $84,000	Between $50,000 And $111,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Cisco	Meta
Best paying industry	Finance	Technology

Differences between content writer and content manager education

There are a few differences between a content writer and a content manager in terms of educational background:

	Content Writer	Content Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 77%
Most common major	English	English
Most common college	Massachusetts Institute of Technology	University of Georgia

Content writer vs content manager demographics

Here are the differences between content writers' and content managers' demographics:

	Content Writer	Content Manager
Average age	42	39
Gender ratio	Male, 39.8% Female, 60.2%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between content writer and content manager duties and responsibilities

Content writer example responsibilities.

Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
Produce a wide array of literature ranging from poetry to short stories.

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

Content writer vs content manager skills

Common content writer skills

Digital Marketing, 10%
WordPress, 9%
Web Content, 6%
Blog Posts, 6%
Digital Content, 3%
Content Marketing, 3%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Content Writer
Content Writer vs Content Manager

Updated January 8, 2025

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