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Content writer vs creative writer

The differences between content writers and creative writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a content writer and a creative writer. Additionally, a creative writer has an average salary of $73,095, which is higher than the $58,918 average annual salary of a content writer.

The top three skills for a content writer include digital marketing, wordpress and web content. The most important skills for a creative writer are digital marketing, proofreading, and email campaigns.

Content writer vs creative writer overview

Content WriterCreative Writer
Yearly salary$58,918$73,095
Hourly rate$28.33$35.14
Growth rate4%4%
Number of jobs19,62119,129
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age4242
Years of experience22

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

What does a creative writer do?

Creative writers are professionals who employ their imagination and discipline to convey new and interesting ideas to an audience in an engaging way, such as books, screenplays, and promotional marketing material. These writers must select a subject or theme for their writing projects while conducting research to obtain factual information and authentic detail for their content. They must review and submit their work for approval to meet the needs of their clients, publishers, or directors. Creative writers can also work for magazines, websites, and advertising or become a freelancer.

Content writer vs creative writer salary

Content writers and creative writers have different pay scales, as shown below.

Content WriterCreative Writer
Average salary$58,918$73,095
Salary rangeBetween $40,000 And $84,000Between $46,000 And $114,000
Highest paying CitySan Francisco, CARedwood City, CA
Highest paying stateCaliforniaCalifornia
Best paying companyCiscoApple
Best paying industryFinanceInternet

Differences between content writer and creative writer education

There are a few differences between a content writer and a creative writer in terms of educational background:

Content WriterCreative Writer
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Content writer vs creative writer demographics

Here are the differences between content writers' and creative writers' demographics:

Content WriterCreative Writer
Average age4242
Gender ratioMale, 39.8% Female, 60.2%Male, 45.8% Female, 54.2%
Race ratioBlack or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.6% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between content writer and creative writer duties and responsibilities

Content writer example responsibilities.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
  • Show more

Creative writer example responsibilities.

  • Manage the website, twitter, and facebook.
  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Create and publish advertising copy, press releases, brochures and technical manuals.
  • Develop an eye for detail and proofreading.
  • Hire to write several papers for NIH fund grant projects.
  • Work with blogs, Wikipedia page management, and Youtube content.
  • Show more

Content writer vs creative writer skills

Common content writer skills
  • Digital Marketing, 10%
  • WordPress, 9%
  • Web Content, 6%
  • Blog Posts, 6%
  • Digital Content, 3%
  • Content Marketing, 3%
Common creative writer skills
  • Digital Marketing, 17%
  • Proofreading, 15%
  • Email Campaigns, 11%
  • Video Scripts, 6%
  • Web Content, 5%
  • Proofread, 4%

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