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The role of a Demand Planning Manager is crucial in ensuring that businesses meet customer demand while minimizing excess inventory. As of October 2025, the average salary for this position stands at $104,519 per year, or about $50 per hour. Salaries can differ significantly based on factors such as geographic location, industry sector, and years of experience.
Entry-level Demand Planning Managers may earn approximately $70,000 annually, while those with several years of experience can command salaries exceeding $120,000 per year. This progression highlights the potential for career advancement in this field.
States such as California, New York, and Texas offer the highest salaries for Demand Planning Managers. In these regions, professionals can expect salaries that surpass the national average due to the concentration of industries requiring robust demand planning.
With a rising demand for skilled professionals in supply chain management, there are ample job opportunities available. Companies are actively seeking Demand Planning Managers to enhance operational efficiencies and improve customer satisfaction.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level demand planning manager | $77,600 | $37.30 |
| Mid-level demand planning manager | $82,900 | $39.84 |
| Senior-level demand planning manager | $189,000 | $90.64 |
The average demand planning manager salary in California, Rhode Island, and Oregon are the highest in the U.S. The lowest average demand planning manager salary states are South Dakota, Alabama, and Florida.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $128,551 | $61.80 |
| 2 | Rhode Island | $126,423 | $60.78 |
| 3 | Oregon | $122,266 | $58.78 |
| 4 | Massachusetts | $112,894 | $54.28 |
| 5 | Pennsylvania | $108,601 | $52.21 |
| 6 | Ohio | $112,866 | $54.26 |
| 7 | New Jersey | $109,898 | $52.84 |
| 8 | Connecticut | $106,220 | $51.07 |
| 9 | Washington | $105,047 | $50.50 |
| 10 | Idaho | $105,498 | $50.72 |
| 11 | Nevada | $105,888 | $50.91 |
| 12 | Arizona | $101,192 | $48.65 |
| 13 | North Dakota | $109,509 | $52.65 |
| 14 | Utah | $97,361 | $46.81 |
| 15 | Virginia | $106,470 | $51.19 |
| 16 | Maryland | $108,300 | $52.07 |
| 17 | Alaska | $107,807 | $51.83 |
| 18 | Michigan | $101,864 | $48.97 |
| 19 | New York | $101,324 | $48.71 |
| 20 | Texas | $96,828 | $46.55 |
| 21 | New Hampshire | $99,595 | $47.88 |
| 22 | West Virginia | $99,552 | $47.86 |
| 23 | North Carolina | $94,037 | $45.21 |
| 24 | Arkansas | $89,999 | $43.27 |
| 25 | Tennessee | $92,449 | $44.45 |
| 26 | Indiana | $91,875 | $44.17 |
| 27 | Minnesota | $93,455 | $44.93 |
| 28 | Hawaii | $95,628 | $45.98 |
| 29 | Delaware | $91,567 | $44.02 |
| 30 | Vermont | $91,151 | $43.82 |
| 31 | Montana | $91,760 | $44.12 |
| 32 | District of Columbia | $89,101 | $42.84 |
| 33 | New Mexico | $92,829 | $44.63 |
| 34 | Maine | $91,417 | $43.95 |
| 35 | Illinois | $86,877 | $41.77 |
| 36 | Georgia | $87,042 | $41.85 |
| 37 | Missouri | $90,211 | $43.37 |
| 38 | Colorado | $89,139 | $42.86 |
| 39 | Mississippi | $89,454 | $43.01 |
| 40 | Wisconsin | $82,723 | $39.77 |
| 41 | Kentucky | $82,793 | $39.80 |
| 42 | Wyoming | $86,288 | $41.48 |
| 43 | Iowa | $81,835 | $39.34 |
| 44 | Florida | $79,921 | $38.42 |
| 45 | South Carolina | $82,567 | $39.70 |
| 46 | South Dakota | $80,855 | $38.87 |
| 47 | Louisiana | $83,074 | $39.94 |
| 48 | Kansas | $78,735 | $37.85 |
| 49 | Alabama | $80,434 | $38.67 |
| 50 | Oklahoma | $79,455 | $38.20 |
| 51 | Nebraska | $77,374 | $37.20 |
The highest-paying cities for demand planning managers are Petaluma, CA, Boston, MA, and Columbus, OH.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Petaluma, CA | $140,435 | $67.52 |
| 2 | Boston, MA | $113,047 | $54.35 |
| 3 | Columbus, OH | $112,531 | $54.10 |
| 4 | Parsippany-Troy Hills, NJ | $110,039 | $52.90 |
| 5 | Stamford, CT | $105,885 | $50.91 |
| 6 | Pittsburgh, PA | $105,860 | $50.89 |
| 7 | Seattle, WA | $105,508 | $50.73 |
| 8 | Phoenix, AZ | $101,503 | $48.80 |
| 9 | New York, NY | $101,396 | $48.75 |
| 10 | Austin, TX | $97,070 | $46.67 |
| 11 | Salt Lake City, UT | $96,981 | $46.63 |
| 12 | Charlotte, NC | $92,903 | $44.66 |
| 13 | Indianapolis, IN | $91,563 | $44.02 |
| 14 | Saint Louis, MO | $90,905 | $43.70 |
| 15 | Burlington, VT | $90,887 | $43.70 |
| 16 | Boulder, CO | $89,309 | $42.94 |
| 17 | Washington, DC | $89,145 | $42.86 |
| 18 | Chicago, IL | $87,327 | $41.98 |
| 19 | Lawrenceville, GA | $87,079 | $41.86 |
| 20 | Milwaukee, WI | $83,043 | $39.92 |
A demand planning manager's salary ranges from $75,000 a year at the 10th percentile to $144,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $144,000 | $12,000 | $69 |
| 75th Percentile | $124,000 | $10,333 | $60 |
| Average | $104,519 | $8,710 | $50 |
| 25th Percentile | $87,000 | $7,250 | $42 |
| 10th Percentile | $75,000 | $6,250 | $36 |
The highest paying types of demand planning managers are planning director, product manager, and pricing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Market Manager | $88,058 | $7,338 | $42.34 | 177,886 |
| Supply Chain Manager | $100,414 | $8,368 | $48.28 | 37,773 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
| Revenue Manager | $86,270 | $7,189 | $41.48 | 110,405 |
Top companies hiring demand planning managers now:
Demand planning manager salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average demand planning manager salary at companies like Pure Storage and Flexport are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $180,712 | $86.88 |
| 2 | $173,568 | $83.45 | |
| 3 | Pure Storage | $161,598 | $77.69 |
| 4 | Flexport | $160,283 | $77.06 |
| 5 | Atlassian | $159,937 | $76.89 |
| 6 | Apple | $158,076 | $76.00 |
| 7 | $147,232 | $70.78 | |
| 8 | Zoox | $142,740 | $68.63 |
| 9 | Snowflake Computing | $142,700 | $68.61 |
| 10 | Citrix | $141,745 | $68.15 |
| 11 | First Solar | $139,806 | $67.21 |
| 12 | Pluralsight | $137,434 | $66.07 |
| 13 | Rubrik | $137,178 | $65.95 |
| 14 | Fitbit | $136,763 | $65.75 |
| 15 | Chewy | $136,616 | $65.68 |
| 16 | Tellabs | $135,893 | $65.33 |
| 17 | Arcadia Biosciences | $134,813 | $64.81 |
| 18 | Western Digital | $132,478 | $63.69 |
| 19 | Amazon | $131,762 | $63.35 |
| 20 | Cisco | $131,524 | $63.23 |
The average demand planning manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $122,537 | $58.91 |
| 2 | Manufacturing | $102,246 | $49.16 |
| 3 | Retail | $92,571 | $44.51 |
| 4 | Agriculture | $87,784 | $42.20 |
| 5 | Media | $87,416 | $42.03 |
| 6 | Hospitality | $86,779 | $41.72 |
The average demand planning manager salary has risen by $19,232 over the last ten years. In 2014, the average demand planning manager earned $85,287 annually, but today, they earn $104,519 a year. That works out to a 8% change in pay for demand planning managers over the last decade.
Compare demand planning manager salaries for cities or states with the national average over time.
Compare demand planning manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $105,000 | $50.25 | +3.7% |
| 2024 | $101,000 | $48.37 | +1.9% |
| 2023 | $98,700 | $47.46 | +1.5% |
| 2022 | $97,200 | $46.74 | +0.8% |
| 2021 | $96,400 | $46.37 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Mdlz | Manager, Demand Planning | East Hanover, NJ | 06/30/2025 | $117,400 |
| Get It-Executive | Demand Generation Manager-Remote | Mountain View, CA | 06/29/2025 | $115,000 |
| Willowtree | Demand Generation Manager | Durham, NC | 06/29/2025 | $100,000 |
| Workshop Creative | Demand Generation Manager | Omaha, NE | 06/29/2025 | $90,000 |
| Olaplex | Senior Demand Planning Manager (Hybrid Role | New York, NY | 06/29/2025 | $130,000 |
| Get It-Marketing | Demand Generation Manager-Remote | Mountain View, CA | 06/29/2025 | $76,000 |
| Mondelez International | Manager, Demand Planning | East Hanover, NJ | 06/28/2025 | $117,400 |
| Cox Holdings, Inc. | Demand Generation Manager, Campaigns (Rapidscale) | Raleigh, NC | 06/28/2025 | $90,100 |
| Tremendous | Senior Demand Generation Manager | New York, NY | 06/28/2025 | $160,000 |
| Levelpath | Demand Generation Manager | San Francisco, CA | 06/28/2025 | $120,000 |
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