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Digital editor vs content writer

The differences between digital editors and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital editor, becoming a content writer takes usually requires 1-2 years. Additionally, a digital editor has an average salary of $60,710, which is higher than the $58,918 average annual salary of a content writer.

The top three skills for a digital editor include digital content, instagram and facebook. The most important skills for a content writer are digital marketing, wordpress, and web content.

Digital editor vs content writer overview

Digital EditorContent Writer
Yearly salary$60,710$58,918
Hourly rate$29.19$28.33
Growth rate-5%4%
Number of jobs22,50019,621
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4442
Years of experience42

What does a digital editor do?

Digital Editors research, create and produce images and content used on a website. They are involved in copywriting, editing, proofreading, and supervising artwork, graphics, and video. They use knowledge in SEO and social media marketing to optimize traffic. They determine KPI, track website traffic, and produce a report for presentation. They also work with cross-functional teams such as marketing and web design to improve overall content strategy. A Digital Editor must have in-depth knowledge of Adobe Creative Suites to render attractive web designs.

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Digital editor vs content writer salary

Digital editors and content writers have different pay scales, as shown below.

Digital EditorContent Writer
Average salary$60,710$58,918
Salary rangeBetween $43,000 And $84,000Between $40,000 And $84,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyServiceNowCisco
Best paying industryProfessionalFinance

Differences between digital editor and content writer education

There are a few differences between a digital editor and a content writer in terms of educational background:

Digital EditorContent Writer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorJournalismEnglish
Most common collegeNorthwestern UniversityMassachusetts Institute of Technology

Digital editor vs content writer demographics

Here are the differences between digital editors' and content writers' demographics:

Digital EditorContent Writer
Average age4442
Gender ratioMale, 54.5% Female, 45.5%Male, 39.8% Female, 60.2%
Race ratioBlack or African American, 3.6% Unknown, 4.6% Hispanic or Latino, 8.1% Asian, 7.2% White, 76.3% American Indian and Alaska Native, 0.3%Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between digital editor and content writer duties and responsibilities

Digital editor example responsibilities.

  • Develop SEO strategies to increase profitability and manage social media to spread brand awareness and bolster readership.
  • Create Facebook posts to alert readers to upcoming breaking news stories.
  • Use front-end web development technologies such as HTML, CSS and Javascript to develop special pages.
  • Coordinate, schedule and curate Facebook ads.
  • Apply knowledge of SEO techniques and upload blog content using WordPress platform.
  • Design and develop a modern, responsive WordPress website to fit the content management requirements.
  • Show more

Content writer example responsibilities.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
  • Show more

Digital editor vs content writer skills

Common digital editor skills
  • Digital Content, 8%
  • Instagram, 5%
  • Facebook, 5%
  • Digital Platforms, 5%
  • Twitter, 4%
  • Video Content, 4%
Common content writer skills
  • Digital Marketing, 10%
  • WordPress, 9%
  • Web Content, 6%
  • Blog Posts, 6%
  • Digital Content, 3%
  • Content Marketing, 3%

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