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Digital media producer vs associate producer

The differences between digital media producers and associate producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and an associate producer. Additionally, a digital media producer has an average salary of $54,073, which is higher than the $47,279 average annual salary of an associate producer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for an associate producer are customer service, video content, and sales floor.

Digital media producer vs associate producer overview

Digital Media ProducerAssociate Producer
Yearly salary$54,073$47,279
Hourly rate$26.00$22.73
Growth rate8%8%
Number of jobs33,2639,295
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 64%
Average age4040
Years of experience1212

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does an associate producer do?

An associate producer is an entry-level one position in the television and film industry who assists senior producers in putting a TV program or film together. Associate producers are required to write, edit, and organize scripts and run a teleprompter in newscasts. Most of the assistant producers are required to obtain a bachelor's degree and become editors, writers, or actors to gain experience in television and film. Associate producers are also often assigned to tasks with operational duties such as generating financial reports or status updates.

Digital media producer vs associate producer salary

Digital media producers and associate producers have different pay scales, as shown below.

Digital Media ProducerAssociate Producer
Average salary$54,073$47,279
Salary rangeBetween $39,000 And $74,000Between $31,000 And $70,000
Highest paying CitySan Luis Obispo, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyNBCUniversalApple
Best paying industryMediaMedia

Differences between digital media producer and associate producer education

There are a few differences between a digital media producer and an associate producer in terms of educational background:

Digital Media ProducerAssociate Producer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 64%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityHarvard University

Digital media producer vs associate producer demographics

Here are the differences between digital media producers' and associate producers' demographics:

Digital Media ProducerAssociate Producer
Average age4040
Gender ratioMale, 68.0% Female, 32.0%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital media producer and associate producer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Associate producer example responsibilities.

  • Lead the process of channel acquisition for YouTube channel properties.
  • Manage social media accounts using Hootsuite, TweetDeck, Facebook, Instagram, etc.
  • Assist in editing final show to air, create video clips, select viewer emails and manage social media.
  • Collaborate with first and third party agencies and vendors to achieve time sensitive goals and satisfy marketing objectives for Xbox.com.
  • Oversee the content release process for GameHouse.com, scheduling DRM wrapping and managing the CMS and e-Commerce system for games release.
  • Manage client relations, music scores, user interface sound design and FMOD implementation (FM3) on Xbox exclusive titles.
  • Show more

Digital media producer vs associate producer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common associate producer skills
  • Customer Service, 14%
  • Video Content, 12%
  • Sales Floor, 6%
  • Control Room, 5%
  • Instagram, 5%
  • Production Assistants, 5%

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