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Digital media producer vs executive producer

The differences between digital media producers and executive producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and an executive producer. Additionally, an executive producer has an average salary of $117,841, which is higher than the $54,073 average annual salary of a digital media producer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for an executive producer are video production, digital content, and digital platforms.

Digital media producer vs executive producer overview

Digital Media ProducerExecutive Producer
Yearly salary$54,073$117,841
Hourly rate$26.00$56.65
Growth rate8%8%
Number of jobs33,26374,007
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Average age4040
Years of experience1212

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does an executive producer do?

An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.

Digital media producer vs executive producer salary

Digital media producers and executive producers have different pay scales, as shown below.

Digital Media ProducerExecutive Producer
Average salary$54,073$117,841
Salary rangeBetween $39,000 And $74,000Between $72,000 And $190,000
Highest paying CitySan Luis Obispo, CANovato, CA
Highest paying stateCaliforniaNevada
Best paying companyNBCUniversalNetflix
Best paying industryMediaTechnology

Differences between digital media producer and executive producer education

There are a few differences between a digital media producer and an executive producer in terms of educational background:

Digital Media ProducerExecutive Producer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityHarvard University

Digital media producer vs executive producer demographics

Here are the differences between digital media producers' and executive producers' demographics:

Digital Media ProducerExecutive Producer
Average age4040
Gender ratioMale, 68.0% Female, 32.0%Male, 62.3% Female, 37.7%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital media producer and executive producer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Executive producer example responsibilities.

  • Manage local ABC affiliate news department.
  • Manage on air giveaways and daily advertising metrics
  • Manage day-to-day completion activities including project planning and QA testing.
  • Operate ENG vehicles and equipment.
  • Coordinate out of house productions for live events such as ABC live and Facebook live.
  • Develop an expert understanding for building a channel and programming video on YouTube and the competitive platforms.
  • Show more

Digital media producer vs executive producer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common executive producer skills
  • Video Production, 9%
  • Digital Content, 9%
  • Digital Platforms, 6%
  • Web Content, 6%
  • News Stories, 5%
  • News Content, 5%

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