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Digital media producer vs freelance producer

The differences between digital media producers and freelance producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and a freelance producer. Additionally, a freelance producer has an average salary of $62,218, which is higher than the $54,073 average annual salary of a digital media producer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a freelance producer are music videos, news stories, and video content.

Digital media producer vs freelance producer overview

Digital Media ProducerFreelance Producer
Yearly salary$54,073$62,218
Hourly rate$26.00$29.91
Growth rate8%8%
Number of jobs33,2639,703
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Average age4040
Years of experience1212

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does a freelance producer do?

The responsibilities of a freelance producer are so broad that they can be tricky to define. Broadly, a freelance producer is responsible for finding, launching, and completing a project. They primarily handle logistics pertaining to the creation of various pieces of content. This content may include television shows, advertisements, or audio/video presentations. They also manage finances, keep the production within the allocated budget, and hire all key staff, crew members, and post-production teams. They may also have to scout for shoot locations.

Digital media producer vs freelance producer salary

Digital media producers and freelance producers have different pay scales, as shown below.

Digital Media ProducerFreelance Producer
Average salary$54,073$62,218
Salary rangeBetween $39,000 And $74,000Between $33,000 And $113,000
Highest paying CitySan Luis Obispo, CA-
Highest paying stateCalifornia-
Best paying companyNBCUniversal-
Best paying industryMedia-

Differences between digital media producer and freelance producer education

There are a few differences between a digital media producer and a freelance producer in terms of educational background:

Digital Media ProducerFreelance Producer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Most common majorCommunicationPhotography
Most common collegeNorthwestern UniversityHarvard University

Digital media producer vs freelance producer demographics

Here are the differences between digital media producers' and freelance producers' demographics:

Digital Media ProducerFreelance Producer
Average age4040
Gender ratioMale, 68.0% Female, 32.0%Male, 58.7% Female, 41.3%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital media producer and freelance producer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Freelance producer example responsibilities.

  • Drive engagement by managing the brand's YouTube channel, as well as all other social media outlets.
  • Manage production shoots for image campaigns and monthly communications meetings for CNN newsroom and internal in-house creative services department.
  • Manage creative release process working closely with site merchandising, content engineering, release engineering, QA, buyers and marketing.
  • Manage the QA process including test/debug cycles and platform compliance/compatibility testing.
  • Produce for Chubb s website, YouTube, Facebook and on DVD.
  • Help maintain social media presence on Facebook and Instagram.
  • Show more

Digital media producer vs freelance producer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common freelance producer skills
  • Music Videos, 20%
  • News Stories, 6%
  • Video Content, 5%
  • Video Production, 4%
  • Live Events, 4%
  • Photography, 4%

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