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Digital media producer vs freelance videographer/editor

The differences between digital media producers and freelance videographer/editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital media producer, becoming a freelance videographer/editor takes usually requires 4-6 years. Additionally, a digital media producer has an average salary of $54,073, which is higher than the $48,481 average annual salary of a freelance videographer/editor.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a freelance videographer/editor are training videos, video content, and video production.

Digital media producer vs freelance videographer/editor overview

Digital Media ProducerFreelance Videographer/Editor
Yearly salary$54,073$48,481
Hourly rate$26.00$23.31
Growth rate8%12%
Number of jobs33,2635,409
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age4037
Years of experience126

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does a freelance videographer/editor do?

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

Digital media producer vs freelance videographer/editor salary

Digital media producers and freelance videographer/editors have different pay scales, as shown below.

Digital Media ProducerFreelance Videographer/Editor
Average salary$54,073$48,481
Salary rangeBetween $39,000 And $74,000Between $34,000 And $67,000
Highest paying CitySan Luis Obispo, CA-
Highest paying stateCalifornia-
Best paying companyNBCUniversal-
Best paying industryMedia-

Differences between digital media producer and freelance videographer/editor education

There are a few differences between a digital media producer and a freelance videographer/editor in terms of educational background:

Digital Media ProducerFreelance Videographer/Editor
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorCommunicationPhotography
Most common collegeNorthwestern UniversityNew York University

Digital media producer vs freelance videographer/editor demographics

Here are the differences between digital media producers' and freelance videographer/editors' demographics:

Digital Media ProducerFreelance Videographer/Editor
Average age4037
Gender ratioMale, 68.0% Female, 32.0%Male, 80.0% Female, 20.0%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 6.6% Unknown, 5.2% Hispanic or Latino, 17.9% Asian, 7.1% White, 62.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%10%

Differences between digital media producer and freelance videographer/editor duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Freelance videographer/editor example responsibilities.

  • Provide right-hand executive assistance to the editor-in-chief; manage all aspects of professional life.
  • Upload the video to YouTube and make some DVD copies for them to hand out to customers.
  • Experience in using DSLR cameras and HD video camcorders such as: Sony EX3, and Sony PMW 350K and others.
  • Edit and post the footage to the association's Facebook page.
  • Establish an online presence through the use of a Facebook page.
  • Authore and convert documents to HTML on a daily deadline-driven basis.
  • Show more

Digital media producer vs freelance videographer/editor skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common freelance videographer/editor skills
  • Training Videos, 38%
  • Video Content, 6%
  • Video Production, 4%
  • Camera Operation, 4%
  • Video Projects, 3%
  • Video Shoots, 3%

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