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The differences between digital media producers and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital media producer, becoming a media specialist takes usually requires 2-4 years. Additionally, a digital media producer has an average salary of $54,073, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Digital Media Producer | Media Specialist | |
| Yearly salary | $54,073 | $50,832 |
| Hourly rate | $26.00 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 33,263 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 40 | 42 |
| Years of experience | 12 | 4 |
Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Digital media producers and media specialists have different pay scales, as shown below.
| Digital Media Producer | Media Specialist | |
| Average salary | $54,073 | $50,832 |
| Salary range | Between $39,000 And $74,000 | Between $35,000 And $73,000 |
| Highest paying City | San Luis Obispo, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | NBCUniversal | BP America Inc |
| Best paying industry | Media | Professional |
There are a few differences between a digital media producer and a media specialist in terms of educational background:
| Digital Media Producer | Media Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media producers' and media specialists' demographics:
| Digital Media Producer | Media Specialist | |
| Average age | 40 | 42 |
| Gender ratio | Male, 68.0% Female, 32.0% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 14% | 12% |