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Digital media producer vs news producer

The differences between digital media producers and news producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and a news producer. Additionally, a news producer has an average salary of $54,608, which is higher than the $54,073 average annual salary of a digital media producer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a news producer are assignment desk, control room, and story development.

Digital media producer vs news producer overview

Digital Media ProducerNews Producer
Yearly salary$54,073$54,608
Hourly rate$26.00$26.25
Growth rate8%8%
Number of jobs33,26311,336
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 90%
Average age4040
Years of experience1212

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does a news producer do?

A News Producer supervises the editorial content of the news to ensure that news stories are produced and presented to the public in a quality manner. They collaborate with the news director to select and prioritize content to make the broadcast more attractive.

Digital media producer vs news producer salary

Digital media producers and news producers have different pay scales, as shown below.

Digital Media ProducerNews Producer
Average salary$54,073$54,608
Salary rangeBetween $39,000 And $74,000Between $39,000 And $75,000
Highest paying CitySan Luis Obispo, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyNBCUniversalThe New York Times Company
Best paying industryMediaProfessional

Differences between digital media producer and news producer education

There are a few differences between a digital media producer and a news producer in terms of educational background:

Digital Media ProducerNews Producer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 90%
Most common majorCommunicationJournalism
Most common collegeNorthwestern UniversityMassachusetts Institute of Technology

Digital media producer vs news producer demographics

Here are the differences between digital media producers' and news producers' demographics:

Digital Media ProducerNews Producer
Average age4040
Gender ratioMale, 68.0% Female, 32.0%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital media producer and news producer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
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News producer example responsibilities.

  • Manage day-to-day completion activities including project planning and QA testing.
  • Produce daily local traffic reports for distribution to local radio and TV stations.
  • Produce TV documentaries that feature issues relate to sociology, psychology, and advertising.
  • Post news articles and web polls to WRGB s website, and update Facebook page.
  • Produce live and record newscasts on ABC and NBC, cut and edit video for newscasts.
  • Post stories and shows to WBAA website and promote through on-air announcements, Facebook posts, and tweets.
  • Show more

Digital media producer vs news producer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common news producer skills
  • Assignment Desk, 10%
  • Control Room, 9%
  • Story Development, 8%
  • Social Media Sites, 8%
  • Local News, 6%
  • ABC, 6%

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