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Digital media producer vs producer

The differences between digital media producers and producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and a producer. Additionally, a producer has an average salary of $72,202, which is higher than the $54,073 average annual salary of a digital media producer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a producer are work ethic, video production, and client relationships.

Digital media producer vs producer overview

Digital Media ProducerProducer
Yearly salary$54,073$72,202
Hourly rate$26.00$34.71
Growth rate8%8%
Number of jobs33,26310,610
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Average age4040
Years of experience1212

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does a producer do?

A producer is an individual who is responsible for providing infrastructure, resources, and logistics in making a movie, television show, or stage production. Producers hire production staff such as director, crew, and sometimes actors to coordinate their activities throughout the production process. They support the creative team by conducting meetings to discuss the production's progress and ensure adherence to deadlines. Producers also travel often either to film on location for a movie or to tour with a theatre production.

Digital media producer vs producer salary

Digital media producers and producers have different pay scales, as shown below.

Digital Media ProducerProducer
Average salary$54,073$72,202
Salary rangeBetween $39,000 And $74,000Between $43,000 And $120,000
Highest paying CitySan Luis Obispo, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyNBCUniversalMeta
Best paying industryMedia-

Differences between digital media producer and producer education

There are a few differences between a digital media producer and a producer in terms of educational background:

Digital Media ProducerProducer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityHarvard University

Digital media producer vs producer demographics

Here are the differences between digital media producers' and producers' demographics:

Digital Media ProducerProducer
Average age4040
Gender ratioMale, 68.0% Female, 32.0%Male, 58.2% Female, 41.8%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.7% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital media producer and producer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Producer example responsibilities.

  • Manage and augment existing budget with EP.
  • Manage production of a Sony HD motion graphics internal sales video.
  • Manage all union matters including, IASTE, DGA and AFTRA.
  • Prospect and generate new business through telemarketing leads, referrals, networking and cold leads.
  • Lead the creation of key titles including high profile X360 launch title and new NFL brand IP.
  • Manage and guide guest bloggers through the editing process, copy edit blogs and produce content in HTML.
  • Show more

Digital media producer vs producer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common producer skills
  • Work Ethic, 9%
  • Video Production, 6%
  • Client Relationships, 6%
  • Project Management, 6%
  • Cross-Selling, 6%
  • News Stories, 4%

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