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Digital media producer vs senior producer

The differences between digital media producers and senior producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and a senior producer. Additionally, a senior producer has an average salary of $112,393, which is higher than the $54,073 average annual salary of a digital media producer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a senior producer are project management, video production, and facebook.

Digital media producer vs senior producer overview

Digital Media ProducerSenior Producer
Yearly salary$54,073$112,393
Hourly rate$26.00$54.04
Growth rate8%8%
Number of jobs33,26310,191
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Average age4040
Years of experience1212

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does a senior producer do?

A Senior Producer is responsible for the management of creative digital projects, as well as delegating various duties to the team. They pay particular detail to budget, staffing and talent, including casting, scripting, and the legal and logistic affairs of the production.

Digital media producer vs senior producer salary

Digital media producers and senior producers have different pay scales, as shown below.

Digital Media ProducerSenior Producer
Average salary$54,073$112,393
Salary rangeBetween $39,000 And $74,000Between $73,000 And $170,000
Highest paying CitySan Luis Obispo, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyNBCUniversalLifetime
Best paying industryMediaTechnology

Differences between digital media producer and senior producer education

There are a few differences between a digital media producer and a senior producer in terms of educational background:

Digital Media ProducerSenior Producer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityHarvard University

Digital media producer vs senior producer demographics

Here are the differences between digital media producers' and senior producers' demographics:

Digital Media ProducerSenior Producer
Average age4040
Gender ratioMale, 68.0% Female, 32.0%Male, 59.6% Female, 40.4%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.6% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital media producer and senior producer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Senior producer example responsibilities.

  • Utilize Basecamp and JIRA to manage communications.
  • Manage local NYC staff and off site personnel.
  • Manage the day to day operations of high end NYC audio studio.
  • Manage all stages of creative for promotion of WETA and national PBS programming.
  • Oversee and manage digital projects within JIRA, EAS, Smartsheet, and Sharepoint.
  • Manage internal and client status calls, timelines, and key milestones via Basecamp.
  • Show more

Digital media producer vs senior producer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common senior producer skills
  • Project Management, 10%
  • Video Production, 7%
  • Facebook, 5%
  • Digital Content, 4%
  • Production Process, 4%
  • QA, 4%

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