Director of online marketing strategy & performance vs social media strategist

Differences between director of online marketing strategy & performance and social media strategist duties and responsibilities

Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Social media strategist example responsibilities.

• Manage social media and content creation for Instagram account of 23k+ followers.
• Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
• Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
• Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
• Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
• Crowd source using Facebook, Google and LinkedIn ads.
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