E-commerce specialist vs director of online marketing strategy & performance

Differences between e-commerce specialist and director of online marketing strategy & performance duties and responsibilities

E-commerce specialist example responsibilities.

• Hire and manage outside vendors for SEO, content writers, and PPC management.
• Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
• Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
• Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
• Develop and style page elements with HTML, CSS & JavaScript.
• Learned to master software such as: Magento Shopify
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Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.