E-commerce specialist vs search advertising strategist

The differences between e-commerce specialists and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming a search advertising strategist takes usually requires 1-2 years. Additionally, a search advertising strategist has an average salary of $55,444, which is higher than the $54,056 average annual salary of an e-commerce specialist.

The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.

E-commerce specialist vs search advertising strategist overview

	E-Commerce Specialist	Search Advertising Strategist
Yearly salary	$54,056	$55,444
Hourly rate	$25.99	$26.66
Growth rate	19%	10%
Number of jobs	35,956	12,873
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 82%
Average age	37	44
Years of experience	6	2

E-commerce specialist vs search advertising strategist salary

E-commerce specialists and search advertising strategists have different pay scales, as shown below.

	E-Commerce Specialist	Search Advertising Strategist
Average salary	$54,056	$55,444
Salary range	Between $34,000 And $85,000	Between $44,000 And $69,000
Highest paying City	Olympia, WA	-
Highest paying state	Delaware	-
Best paying company	Chevron	-
Best paying industry	Manufacturing	-

Differences between e-commerce specialist and search advertising strategist education

There are a few differences between an e-commerce specialist and a search advertising strategist in terms of educational background:

	E-Commerce Specialist	Search Advertising Strategist
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 82%
Most common major	Business	Marketing
Most common college	Stanford University	Northwestern University

E-commerce specialist vs search advertising strategist demographics

Here are the differences between e-commerce specialists' and search advertising strategists' demographics:

	E-Commerce Specialist	Search Advertising Strategist
Average age	37	44
Gender ratio	Male, 46.0% Female, 54.0%	Male, 59.1% Female, 40.9%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	10%	11%

Differences between e-commerce specialist and search advertising strategist duties and responsibilities

E-commerce specialist example responsibilities.

Hire and manage outside vendors for SEO, content writers, and PPC management.
Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
Develop and style page elements with HTML, CSS & JavaScript.
Learned to master software such as: Magento Shopify

Search advertising strategist example responsibilities.

Manage company website and content population using WordPress.
Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Research, examination/underwriting and preparation of final title policies.

E-commerce specialist vs search advertising strategist skills

Common e-commerce specialist skills

Digital Marketing, 14%
A/B, 12%
Marketing Campaigns, 11%
YouTube, 8%
Google Analytics, 5%
Email Marketing, 4%

Common search advertising strategist skills

Digital Marketing, 28%
SEM, 11%
Paid Search, 11%
KPIs, 9%
Target Audience, 9%
Advertising Campaigns, 8%

E-Commerce Specialist vs. similar jobs

E-Commerce Specialist related careers

E-Commerce Specialist related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
E-Commerce Specialist
E-Commerce Specialist vs Search Advertising Strategist

Updated January 8, 2025

Browse business and financial jobs