Electronic commerce specialist vs search advertising strategist

Differences between electronic commerce specialist and search advertising strategist duties and responsibilities

Electronic commerce specialist example responsibilities.

• Manage EDI testing with the customer, troubleshooting any failures and redesigning account setup or recommending EDI re-mapping when need.
• Manage customer complaints and internal GMP audits for product manufacturing, coordinate FDA audits and recommend corrective actions.
• Implement security set up for EDI customers.
• Implement the web pages using HTML and Javascript.
• Maintain customer specific pricing files, (CIF) for Ariba customers and work directly with the XML programmers.
• Develop customized business database applications.
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Search advertising strategist example responsibilities.

• Manage company website and content population using WordPress.
• Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
• Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Research, examination/underwriting and preparation of final title policies.