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The differences between freelance copywriters and content writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a freelance copywriter and a content writer. Additionally, a freelance copywriter has an average salary of $69,978, which is higher than the $58,918 average annual salary of a content writer.
The top three skills for a freelance copywriter include web content, blog posts and copywriting. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Freelance Copywriter | Content Writer | |
| Yearly salary | $69,978 | $58,918 |
| Hourly rate | $33.64 | $28.33 |
| Growth rate | 4% | 4% |
| Number of jobs | 2,981 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A Freelance Copywriter generates the words, slogans, and audio scripts that accompany advertising visuals. They work as an independent contractor, either on their own, or through a recruitment agency.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Freelance copywriters and content writers have different pay scales, as shown below.
| Freelance Copywriter | Content Writer | |
| Average salary | $69,978 | $58,918 |
| Salary range | Between $46,000 And $105,000 | Between $40,000 And $84,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Cisco |
| Best paying industry | - | Finance |
There are a few differences between a freelance copywriter and a content writer in terms of educational background:
| Freelance Copywriter | Content Writer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between freelance copywriters' and content writers' demographics:
| Freelance Copywriter | Content Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |