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The differences between graphics specialists and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a graphics specialist has an average salary of $56,007, which is higher than the $38,037 average annual salary of a visual merchandiser.
The top three skills for a graphics specialist include graphic design, adobe illustrator and adobe photoshop. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.
| Graphics Specialist | Visual Merchandiser | |
| Yearly salary | $56,007 | $38,037 |
| Hourly rate | $26.93 | $18.29 |
| Growth rate | 3% | 10% |
| Number of jobs | 12,267 | 74,351 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 57% |
| Average age | 38 | 40 |
| Years of experience | 12 | - |
A graphics specialist is an expert at conceptualizing and developing visual art for businesses or individuals, typically for marketing or information purposes. Moreover, there are also opportunities for employment in the web and media industry. As a graphics specialist, their responsibilities include liaising with clients to identify their needs, understanding the purpose and message of the project, developing proposals, coordinating with team members, and conducting revisions as needed, all while adhering to the goals and deadlines set by the client or management.
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
Graphics specialists and visual merchandisers have different pay scales, as shown below.
| Graphics Specialist | Visual Merchandiser | |
| Average salary | $56,007 | $38,037 |
| Salary range | Between $38,000 And $81,000 | Between $27,000 And $53,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | ZeniMax Media | RH |
| Best paying industry | Finance | Retail |
There are a few differences between a graphics specialist and a visual merchandiser in terms of educational background:
| Graphics Specialist | Visual Merchandiser | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 57% |
| Most common major | Graphic Design | Specialized Sales And Merchandising |
| Most common college | University of Pennsylvania | - |
Here are the differences between graphics specialists' and visual merchandisers' demographics:
| Graphics Specialist | Visual Merchandiser | |
| Average age | 38 | 40 |
| Gender ratio | Male, 53.4% Female, 46.6% | Male, 27.3% Female, 72.7% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 13% | 17% |